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Main Contents Page
Before you start
STEP 1: STARTING out
STEP 2: FINDING
STEP 3: EVALUATE
STEP 4: Legal and ethical USE
STEP 5: COMMUNICATE
- Writing an essay/assignment
Consulting sources
Reading and making notes
Preparing the bibliography
In-text referencing
Compiling the bibliography
Writing the first draft
Revising the assignment
Writing final draft
Collating the assignment
Checking the final draft
Example
- Tips for presentations
- Tips for posters
- Tips for brochures
- Tips for displays
- E-communication guidelines
- Writing styles
- Quiz
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Writing the first draft
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When you have read extensively, and assimilated
and summarised sufficiently, it is time to write the first draft
of your assignment.
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- Write an introduction in which you introduce your topic and outline
and summarise your approach to the subject.
- Write your essay in your own words. It is important that it
should not consist of chunks lifted from various sources, clumsily linked
together. See the section on Legal and ethical use.
- A critical essay should indicate to your lecturer that you have:
- understood and thoroughly researched the topic.
- exhausted the topic within the terms of reference you were given.
- emphasised certain factors and aspects.
- interpreted data.
- compared facts, points of view, etc.
- evaluated points of view, arrived at some independent conclusions.
- presented the points in your argument in a logical, reasoned
flow.
- summarised, reached a logical conclusion and been able to make
recommendations.
- You will not necessarily be doing all of the above in one particular
essay, as your conclusion will obviously depend on the nature of the
assignment and what you set out to do.
- Pay particular attention to layout and numbering.
- Number your pages as well as the various chapters, sections
and sub-sections of your essay.
- The easiest way to number is as follows:
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1.    Introduction
2.    A definition of advertising
3.    Modes of manipulation       3.1
Propaganda in modern...       3.2 Misinformation...
      3.3 Hard selling...
4.    ...etc.
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- It is considered good practice to number only up to the third
level, e.g. 1.1.3. Thereafter it is better to use (a), (b) etc.,
or just to
use bullets. Long number hierarchies become difficult to read.
- When you have exhausted the topic, write a conclusion summing
up your main line of argument and your most important findings.
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