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Main Contents Page
Before you start
STEP 1: STARTING out
STEP 2: FINDING
STEP 3: EVALUATE
STEP 4: Legal and ethical USE
STEP 5: COMMUNICATE
- Writing an essay/assignment
- Tips for presentations
- Tips for posters
- Tips for brochures
Designing tips
- Tips for displays
- E-communication guidelines
- Writing styles
- Quiz
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Some designing tips
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Purpose of the brochure |
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Determine the purpose of the brochure by asking yourself:
what do you want to achieve, what message do you want to get across,
who is your target audience, etc.
Write down everything you would like to include in the brochure. Include
the benefits to the readers and why they should choose your products/services
above those of your competition. Give a brief history of your company,
some testimonies of other clients and your contact information. |
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Plan your brochure layout |
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Plan this carefully. Remember first impressions are lasting.
The cover page should be attractive and should include the name of
your company/product/service, a photo or graphic and other pertinent
information. |
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Writing style |
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Keep your sentences short and to the point. Give only
necessary information. Remember most people do not want to read long
documents - they will lose interest if they have to. Use powerful
words like: save, new, results, guarantee, free, proven, sale, etc. |
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Headings |
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Use headings to draw attention to sections in your brochure.
These headings should stand out - a bigger font, different colour
or bold print. |
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Grammar and spelling |
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Always get someone to proofread your brochure. Make sure
there are no grammatical or spelling mistakes. |
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Colour combinations |
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Be aware that some colours, like certain yellows etc.,
are difficult to see. The text and the background colours you use
should complement each other. Make sure your foreground colour (text)
is clear and gentle on the eyes when combined with the background
colour. |
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Paper quality |
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Paper quality plays a very important role when you want
to impress somebody with your brochure. Remember that if your brochures
are going to be in a display stand, good quality paper will prevent
them from flopping over and looking unattractive and messy. There
is no point in planning the perfect brochure, excellent layout, etc.,
when the paper is of a poor quality. |
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